Local Area Digital Marketing
Mapwalks is Specialised in Local Area Digital Marketing. Well, if you are the local business owner, let us tell you that digital marketing is not just about making a beautiful website and your customers will start coming to you or your site magically!
Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.
We closely follow and master the trends that are used by search engines to index and identify websites. This allows us to place our clients’ websites on the first page of search engines' results and connect them to their target market. Internet Marketing (also known as digital marketing), is the piece of the puzzle that helps you experience online success.
Have a Mobile Friendly Website
This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device. If you don’t have a mobile optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.
Optimize Your Site for Local Search
If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, and other relevant keywords.
Have a Clean, Professional Design
Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.
Include Address and Hours
One of the most common things customers look for on websites of local businesses is the location and hours. Make sure that information is clearly marked and easy to find so customers won’t be left guessing.
Offer Multiple Contact Methods
You should also make it easy for people to contact you if they have additional questions. Offer a phone number, email, social media accounts, live chat, or some combination so that people always have a way to get in touch.
Have a Clear Call to Action
The main goal of your website is likely to help your business gain customers. So you need to make it clear to people who visit how they should go about doing business with you. Do they need to call and make an appointment? Should they just stop by during business hours? Have a clear call to action so that customers will know exactly what steps they should take.
Regularly Post on Social Media
This may be an obvious local digital marketing tip as social media can also be a great tool for targeting potential customers online. But you have to actually engage people on those sites. That means you have to post regularly to stay top of mind.
But Always Keep Your Audience in Mind While Posting
You also have to post things that are actually relevant and useful to your audience. If you offer heating and cooling services, maybe that means you could post links to helpful articles about keeping your home cool enough during the summer or warm enough during the winter. That type of content gives people more of an incentive to follow and interact with your business online.
Consider Social Media Advertising Targeting Your Area
Advertising on social sites like Facebook can help you increase your reach and gain an audience for your business online. Just make sure that your campaigns target relevant customers in your area.